Throughout the fall 2022 semester, my teammate Alyssa Zimmermann and I developed and edited a comprehensive mock marketing campaign for singer-songwriter, Charli XCX, as part of our Promotions in Music Industry class. The campaign includes ideas for streaming, radio, publicity, social media, grassroots/lifestyle marketing, synch, and sponsorships.
We presented our final project to Charli's manager, Sam Pringle, who noted that there were already plans to include Charli in the Barbie movie soundtrack.
Listen to “Speed Drive” here
